The AVP (Association of Volleyball Professionals) is experiencing remarkable growth in beach volleyball by securing major brand partnerships for its 2026 season. Progressive Insurance has become the title sponsor for the AVP League, which includes the Manhattan Beach Open where it will also act as the Official Insurance Sponsor. Other notable brands supporting this premier professional beach volleyball league include Corona, Delta Air Lines, Gatorade, Skechers, ZICO, Barebells, Chevron, and Yaamava’ Resort & Casino.

Sponsorships have surged alongside a year of record growth for the AVP. The league reports increases in television viewership, digital engagement, and onsite attendance. As the AVP expands its national reach and global interest in beach volleyball rises, it solidifies its position as a leading sport.

The efforts of THE·TEAM’s U.S. Rights Sales group, the exclusive sales agent, have been pivotal in boosting AVP's commercial success. Their efforts have enriched the partner portfolio, which already includes names like Wilson, Beach Juice, Waterloo Sparkling Water, and Operation Smile.

Riding this wave of momentum, fans and members can check out the latest events and content on social media or the AVP website. Tickets for the 2026 season are available, inviting enthusiasts to experience top-tier beach volleyball up close.

For more information, you can visit the source article.