An idea born in the beer garden of the Vancouver Open
If you've ever been to Kits beach to either play or watch beach volleyball you will have heard the Skyball chants ring out through the crowd. On this beach there is an expectation on match point that the winning team will send a Skyball up into the stratosphere. If they do they will become an instant crowd favourite. If they don't...well you can probably figure it out.
It was during one of these moments that the idea of Skyball came to life. We needed a brand that represented the culture of our sport and our community. We needed a brand that was a stylish, edgy but also not too serious. A brand inspired by surf & skate culture.